Jin founded VSDC on the principle that design is the fundamental bridge between human need and commercial reality. They are responsible for the company's strategic north star, its philosophical integrity, and ensuring the snacks are worthy of our collective focus. They can often be found staring into the middle distance, pondering the theatrics of Pantone’s ‘Colour of the Year’.

The engine of our seriousness. They translate visionary concepts into actionable Gantt charts, manage resource allocation with tactical precision, and ensure that our rigorously joyless pursuit of perfection actually has a deadline. K is the reason our chaos has a rhythm.

John understands that beauty must be quantified. They are the master of fiscal command, transforming creative investment into tangible ROI. They speak the fluent language of margins and models, ensuring our creative freedom is built upon a foundation of impeccable financial health.

Val ensures our energetic output remains in a state of harmonic alignment. They audit our soul palettes for their vibrational frequency, mediate inter-departmental chakra blockages, and sage the conference room after particularly intense brainstorming sessions. They are the "human" counterweight to our relentless pursuit of the quantifiable.

Nick operates under the principle that every frame is a theology. They wield a camera not just to capture footage, but to find the authentic moment within the scripted one. Whether it's a polished ad or a candid interview, their true skill is putting people at ease to reveal the human truth behind the brand.

Bee provides critical, non-judgmental emotional support. A truly good boy.